Kareena Kapoor in Kurkure's Desi Beats ad
PepsiCo foods India has signed Kareena Kapoor as the new brand ambassador for its famous Kurkure range of snack foods. It’s not that she has replaced Juhi Chawla, who has been endorsing Kurkure since last five years. Instead, Kareena will endorse Kurkure’s sub-range Desi Beats.
In the ad of the product, Kareena is playing a Cinderella like character. In the video she will appear as maid of the house and her stepsisters have all the fun. The desi twist come in the story as singer Ila Arun comes to rescue her. She gives Kareena a packet of Kurkure Desi Beats to spice up her life. After that Kareena come to a place where her stepsisters are having a boring dance with one Englishmen. Kareena arrives in Indian dress and adds the much needed spice to the party. The ad film ends with the tagline - ‘No Fun, Without Desipann‘.
A source revealed, “Kareena, being the face of the young, Gen-Next India has been roped in to promote Kurkure Desi Beats. In fact the TVC has Kareena playing a character similar to popular story book character ‘Cinderella’.
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