Style and sports came together with the Yuvraj Singh-Bipasha Basu outdoor campaign for Reebok today. Interestingly, the first offer went to Bips' beau John Abraham who wrangled himself out of the ad due to a commitment with Wrangler. If you recall, John sported Reebok in Goal.
Nevertheless, Yuvi is a worthy replacement being a stylish sports icon for the youth. This blending with Bipasha's style and class makes this campaign one of its kind. Reebok feels that this combination will make a difference. Says a Reebok spokesperson, "The chemistry between the duo is evident. And the combination looks classy not just in this ad campaign, but the looks for the other sub-brands. We will have the classic, rugby looks among others that will be revealed."
Bipasha is naturally elated with the Yuvi combination. "It is fun and Yuvi is a bundle of energy. It feels great working with him," she says, adding that the same goes for working with the entire Indian cricket squad.
Talking of the brand, Bipasha has a few things to say. "The stylish clothes and patterns are amazing. You can call Reebok a confluence of sorts and style. I associate with it as it is the kind of clothing I wear, being a fitness conscious person myself. I am sporty person and these clothes are a part of my life."
Read More.....
